MELIORA

The MELIORA Consortium will work together with local stakeholders at different levels to conduct eight tailored lifestyle intervention and behavior modification studies, including artificial intelligence and digital tools, to promote sustainable behavioral changes among three target populations: i) healthy women at risk of developing breast cancer, ii) breast cancer patients and iii) breast cancer survivors. The studies will be conducted in 4 different European countries (Greece, Sweden, Spain and Lithuania) and 6 pilot centers targeting 2000 women from urban and rural areas, including participants from across the socioeconomic spectrum. Primary care centers, hospitals or patient/survivor organizations will be used as entry points into the community. The goal of the MELIORA Virtual Coach interventions is to evaluate their effectiveness, through assessing the effect of multiple individual and contextual factors for the uptake and sustainability of behavioral changes. 

At the same time, the identification of specific bottlenecks and barriers that impede the adoption of sustainable behavioral changes will support the development of approaches on how best to reach and engage socioeconomically disadvantaged population groups, vulnerable groups and people living in rural areas, and provide best practices for the adoption of sustainable behavioral changes.