SUNRISE

Primary cancer prevention through behavioural changes in adolescence-a critical period when many risky behaviours begin-is a huge health and social challenge in Europe. In line with this need, SUNRISE will co-create, implement and evaluate an innovative digitally enhanced life skills programme for primary cancer prevention through sustainable health behaviour change in adolescents, tailored to their socio-economic, cultural and environmental diversity. SUNRISE will combine a proven digital solution for smoking prevention with novel intervention approaches, such as peer-to-peer social media campaigns, advertising literacy training, educational games and social robot platforms, to take cancer prevention approaches among adolescents in the EU to the next level. The digitally enhanced programme and its components will be developed through co-creation using "schools as living labs" methods involving multiple social actors, such as educators, adolescents, parents, public health experts and policy makers. The programme will be implemented and evaluated on a large scale in 154 schools and 7,500 students in urban and rural regions of eight European countries-Greece, Switzerland, Slovenia, Spain, Cyprus, Italy, Belgium, and Romania-including socially disadvantaged groups such as immigrants and ethnic minorities. The effectiveness of both methods in achieving long-term health behaviour change will be evaluated, as well as the implementation strategy for the adoption of solutions and multinational sustainability.